Sunday, September 26, 2010

Think Relational not Transactional

During a recent training session I was speaking with my store managers about making an emotional connection with their customers. These emotional connections help create long-term relationships which in turn help drive repeat business. As every successful salesperson knows, a single sale is not enough - you need to build long-term relationships in order for your sales to truly soar.

But can't we take that out of the context of the sales arena and apply it throughout our lives. True success does not happen without the help and participation of many other people. It just can't happen in a vacuum. So, in reality, we need to be thinking relational at all times and not transactional.

What the heck am I talking about it? Stop thinking about the bank teller as just a "teller" who is going to take your checks, deposit them in your account and return a deposit slip to you. Look them in the eye and ask how they are doing today. Comment on their outfit, nails, hair or eye color. Let them know that you see them as a fellow human being and that you appreciate them helping you with the task at hand.

Successful people do this all day, every day. By all accounts Oprah Winfrey is an extremely successful person. But her success is firmly grounded in the fact that she treats her guests and her audience as human beings. She connects emotionally, not just with the studio audience but the television audience as well. She genuinely cares and that connection is felt right through the television. I am very confident in saying that her humanity played a very large part in her reaching mega-success.

Your aspirations may not be to be the next Oprah, but regardless of where you are headed showing compassion and genuine interest in those around you will certainly shorten the journey.

We all have a finite amount of time on this planet. Make it a point to think about the connections you can make, however brief, with everyone you encounter throughout your day. You will find that your life becomes richer, your mood lighter and the entire day brighter. Now that is called having a GREAT day.

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