Thursday, October 28, 2010

What is your greater purpose

Successful people know and understand what their greater purpose is. Having this knowledge helps keep them fully engaged in whatever endeavor they are involved in.

Depending upon the research study, as much as 65% of employees across the country are disengaged in their jobs and actively looking elsewhere. What a shame. Just think about how much stronger we would be as a nation if we could cut that number down to even just 40% disengaged. The lost potential from such a high number is impossible to calculate but my point in this blog is to talk about you and your purpose.

You see, it does not matter what line of work you are engaged in; there is a greater purpose than you likely realize. For example – have you seen the Pizza Hut commercials that have various employees talking about their greater purpose? They make statements such as “This is not just a pizza, this is a team celebration”, or “This is not a pizza, this is mom’s night off”. The point they are making is that the pizza is not just dough and toppings, but that it actually an important part of the customer’s life (at least for that moment in time).

You need to look at your job and your life the same way. You need to realize and keep in mind that your actions impact a wide variety of people. I work in the pet industry. I tell our people on a regular basis that we are in the “love business”. People do not need to have pets – they want to have pets. Pet owners (pet lovers actually) have strong emotional bonds with their pets. Our business is to both help enhance these relationships and encourage new ones. Sure, we sell pets and supplies – but in reality we serve a much greater purpose.

Your job and your life is the same. If you are one disengaged and unhappy you need to sit back and reflect on just what is your greater purpose. This greater purpose may not be immediately apparent to you, but if you stand back and really think this idea through you will uncover it. And when you do, I can promise you that you’ll find your life (work AND home) will become much more positive. Understanding and remembering the greater purpose will help push you through the sometimes monotonous everyday tasks that we all face.

Never underestimate the impact you have on the world all around you. Not only the people that you have direct contact with, but on all the people who your contacts interact with. Think of it as the ripples caused from throwing a small pebble into a pond. The ripples keep expanding outward from the point of impact. You my friend are that point.

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