The man who does not read has no advantage over the man who cannot read.
There is some debate over the original source of this quote
but that is really not important. What is important is that you understand the
underlying message. You need to continually feed your mind new information if
you are serious about becoming successful. It’s really pretty simple - focused, serious
people achieve their goals and unfocused people do not.
Reading books, magazine articles, blog posts, etc., exposes you
to new ideas. The more you read the more internal knowledge you have to draw
from. How can you grow as a person, how you can you get better at your craft, and
how can you get better at improving your personal health or the health of your relationships
if you do not learn new methods and new ideas.
And please do not try to convince me, or yourself, that you
are getting new ideas from watching TV or your phone screen. Sound bites are
just not going to feed your mind with many substantive ideas or much new
information. We tend to watch shows and read social media posts that confirm
what we think we already know (Conformational bias). That is no way to expand
your horizons.
Read as much as you can and about as many different topics
as you can. The more you read, the more you will begin to connect dots between
subjects and that my friend is where the advantage comes from. The more you have
exposed your mind to a variety of information, the more able you are to “see”
options when confronted with a challenge.
True success comes to those who really want it and are
willing to put in the focused time and effort to learn all they can. You will
get achieve more in each of the five Success areas as you read and learn more.
What you learn (Head) will help you deepen your relationships (Heart), improve
your overall well-being (Health), become more productive and valuable to the
marketplace (Wealth), and be a wiser philanthropist as you give back (World).
Books are easy to come by. Libraries are everywhere as are
bookstores (brick & mortar or online). Take full advantage of what's right in
front of you to help develop yourself to your full potential. You and the world
will be a better place for your efforts.
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