Just like every company around the world, we all have a
brand.
For a company, the brand represents the expected experience with
the company and its products.
For an individual, your brand represents the expectation
others have of you. The type of person you are and just how they expect you to
interact with those around you.
Brand = Reputation.
Have you spent time thinking about your brand? Have you
thought about how you are perceived in the world?
It’s not at all self-centered to think about developing the
best brand possible. Successful people have learned to protect their brand, and
work hard to make sure they stay focused on being their best possible self.
It starts with your values. What are your top 5 values?
Spend some time and list this out. Review the list and then ask yourself this
question – “Where in my life does that value show up?” I would also ask family
or close friends if they agree with your list. If not, listen closely to why.
If you are not consistently “living” that value I would tell
you need to adjust your list until the top 5 are an accurate representation of
your true values (The values you live on a day to day basis). You know your
list is accurate when those around you agree with your list. Your values show
up in the actions you take on a daily basis, and those around you see it every day.
Not happy with your list or the list that your family or
friends have for you. Your brand needs some work.
Your brand precedes you. Opinions about you are formed
before people even meet you face to face. This happens in the workplace and in
your community.
The best brands are authentic. You can’t fake it for long.
Trying to live a life of fake values will not work and everyone will quickly
pick up on it. Your brand becomes tainted and not well regarded. You become not
well regarded.
Companies do not leave their brand to chance. You should not
either. The more authentic you are, the more people will gravitate towards you.
Honesty and straightforwardness are like magnets. The more authentic your
brand, the more people you attract, and as you build more contacts you will
find opportunities to achieve even more success.
Once the ball gets rolling and you keep authentic to your
brand, the richer life becomes .
True Success does indeed begin within. Your brand is part of
that within. Take the time to define, develop, and protect it.
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